The Aluca trade fair stand at the IAA Commercial Vehicles 2018
Aluca GmbH is a company that stands for tradition, but also for modernity. From a small craftsman’s business, Aluca has now developed into a 150-man company and is part of an international multi-group.
With the help of a completely customisable modular system, Aluca manages to find the right in-vehicle equipment for every customer and every vehicle. For this purpose, light, efficient and mobile storage systems are developed and manufactured.
For example, Aluca develops the best individual solution for different tradesmen so that the storage space of the vehicle can be used optimally. These in-vehicle systems made of aluminium are robust, resistant and light.
Aluca sees itself as a company that remains true to its roots and yet is a growing, innovative company. The materials used by Aluca are of high quality and are designed for long-term use.
This is why klardenker developed a trade fair stand concept that, in line with Aluca and klardenker’s philosophy, is resource-saving and sustainable – both in the preparation for the trade fair, in the implementation of the trade fair stand and in the follow-up to the trade fair.
What makes the klardenker concept so special and how the sustainable event agency was able to score points with Aluca is presented in this article.
A crowd-puller with inner values: klardenker’s resource-saving trade fair stand
White lacquered furniture and polished stands with light-coloured carpets – everyone knows these exhibition stands.
The trade fair stands by klardenker stand out from the crowd, attract trade fair visitors with their special look and are designed for long-term use.
The choice of materials and the design are always conceived by klardenker with sustainability in mind. In addition, the implementation is also planned with foresight and in detail. In order to implement the holistic vision of sustainability, OSB boards were chosen for the floor of the Aluca stand, for example. This choice of material scores points for its simplicity as well as its high quality. The boards used were discreetly processed.
The process was simple, as the boards were simply painted. This meant that no carpet had to be used.
This is a great advantage, because carpets are mostly disposed of immediately after trade fairs and events. With coarse tension plates, it is uncomplicated to repair individual spots if necessary. With a carpet, this is almost impossible. In addition, the OSB panels can be used for further trade fairs and events without any problems – a great advantage of the material.
Simply repainting the panels can give future stands a completely new look and style. The panels also have a clear advantage over carpet when it comes to waste. Only small offcuts due to different stand sizes result in a minimal surplus of material. But even this surplus does not have to be disposed of, but can be recycled as underlay material, for example.
Plain, stained wooden panels were used as the material for the walls of the Aluca stand. Surrounded by a framework, the wooden panels thus get the desired vintage and industrial look. This style is ideal for reuse, because when boards get minor scratches or marks, they fit the vintage character of the stand even better.
Sustainable from the initial idea to the finished stand
An exhibition stand made of sustainable and resource-saving materials is a great thing in itself. But at klardenker, it’s not just the finished stand that is sustainable. Rather, sustainability plays a role throughout the entire development process.
From the very first idea, klardenker not only checks the feasibility of its concept, but also plans the implementation in a way that conserves resources as much as possible. Resources should be conserved in all areas and this includes, for example, the logistics required for the exhibition stand.
The exhibition stand for Aluca was designed in such a way that it could be completely delivered with only two trucks. The complete stand was delivered by a truck from Cologne (approx. 525kg CO2 per leg) and the scaffolding by a local transport from Hanover (approx. 15kg CO2 per leg).
Since the scaffolding is standardised, it can be rented for future trade fairs in the respective cities. A conventional exhibition stand of this dimension would probably have required up to three 40t trucks. An incredible amount of pollutants are thrown into the air on the roads every day, damaging and polluting the climate and the environment.
If you start planning sustainable exhibition stands with the lowest possible transport costs, you not only save resources, but also protect the planet. The customer Aluca has now stored the materials. Thanks to the klardenker modular system, they are ready for use at other trade fairs and can be assembled and reused as needed.
LED spotlights were used for the entire lighting system. The lighting system was controlled by a timer so that the time of power consumption could be reduced to a minimum. The electricity consumption for the entire stand was around 4,500kWh spread over 9 days (approx. 500kWh/day) which means around 2,400kg CO2 (approx. 267kg CO2 / day).
As a company, use sustainable and resource-saving materials
To avoid wasting resources at trade fairs and events, companies should focus on sustainable materials and processes. This goes down well with both customers and employees. In today’s world, sustainability is more important than ever and a real quality criterion.
Especially when planning a trade fair, it is worth taking a look at a conventional trade fair stand in comparison to a sustainable, reusable stand.
During the trade fair preparation and follow-up for the Aluca trade fair stand at the IAA 2018, a total of only four cbm of waste was created. For a 400sqm exhibition stand, this is a very good value. Incidentally, this 400kg of waste also includes all the repackaging of the products.
Just looking at the 350kg of waste that would have been generated by a regular carpet is enough to make you realise how little waste was generated by the stand designed by klardenker.
With a carpet, an additional covering foil would have been necessary, which is usually made of plastic and is harmful to the environment.
If a company produces special wall panels for a trade fair, depending on the size or implementation, at least another 2,500kg of waste would be produced. A conventional exhibition stand usually has to dispose of its materials after two or three uses.
klardenker designs and produces its exhibition stands with a focus on sustainability. These sustainable exhibition stands can be reused up to ten times. The modular design means that the components produced can be used for different stand sizes.
Conserving resources is not only a huge benefit for the environment and our planet, companies save themselves enormous costs in the long run. The cost of the Aluca exhibition stand, for example, will have paid for itself after just one and a half uses.
klardenker’s thoughtful choice of materials not only put Aluca’s products in the spotlight, but also avoided huge mountains of waste. Aluca’s exhibition stand at the IAA 2018 shows how easy it is to create a modern, unique and resource-saving exhibition stand through thoughtful planning.
A big thank you to Aluca for their trust. The klardenker team is delighted to have created another sustainable trade fair stand and to have fulfilled the customer’s expectations.
Read also our blog post on the topic of exhibition marketing:
klardenker Contact Us Now Complete Guide: Everything You Need to Know About Content Marketing What is Content Marketing? Today, being on the internet is not